Supplement Raw Materials - Volchem
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Today we want to talk about the raw materials used in food supplements.
As many of you will have noticed, in recent years it has become common practice for many supplement companies to state the brand of the raw materials used on the label or in the catalogue.
This has generated consumer demand for certain trademarks, which have become brands in their own right.
Nowadays it is easy to notice, in many supplement shops, products from different companies that all carry the same raw material brand on their labels. For example, many creatine products carry the Creapure brand, for branched-chain amino acids (BCAA) there is the Kyowa brand, for protein the Carbery brand, etc.
Let's start from the observation that this is a practice found in this sector, perhaps still due to an underlying mistrust of these products among many consumers, or to the inability of many companies to showcase their product, considering that it is not done in other fields: we don't ask the baker which brand of flour they use, we don't ask the pharmacist the names of the raw materials in the medicine we want to buy, and they are not written on the packaging. It is not customary to declare them, and the baker or the pharmaceutical company often consider them recipe secrets, the result of research and work that make the product unique.
With that said, the initiative in itself would be commendable, since its supposed aim is to inform the customer.
What makes this initiative inadequate, however, is that it oversimplifies the issue, in our view.
When consumers stand in front of a shelf, they can now find dozens of supplements from different companies, all with the same brand. In short, the products look like genuine duplicates, and it becomes difficult to find the differences.
And this is the point, because there can indeed be differences!
Let us explain by talking about our own company.
Volchem makes its products using hundreds of raw materials, chosen for their quality.
A product bearing the Volchem brand is guaranteed by Volchem. Not by Volchem and someone else, even if that someone has a stronger brand.
It is true that many companies state the brand of certain ingredients because "it helps sell", but it is equally true that many are unable, or prefer not, to carry out and therefore pay for all the quality controls that would make them independent in their choice of brand.
This is something we, on the other hand, can do and do, as we have an in-house analysis laboratory.
Not to mention that citing the brand of an ingredient does not rule out the presence of other brands of the same ingredient that are less attractive and perhaps less expensive.
Volchem is fully able to guarantee the highest quality of its ingredients, not only because it is a company authorised for production and therefore regularly inspected by the relevant official bodies, but also because it has a history that documents the excellence of its products in both sport and clinical settings.
This does not mean that we do not use certain raw materials and certain brands, including "famous" ones, but we do the checking ourselves, requesting and verifying the technical data sheets each time. We put our own name on the line and we want to be the mark of guarantee for our customers.
This is our ambition and the philosophy that has driven us all these years, even at the cost of giving up some easy extra profit, strong in our clearly defined identity.
We do not mean to criticise those who work differently from us; we simply want to explain our point of view on this subject.
In conclusion, Volchem will continue to guarantee its products with its own brand only, reserving the right to use the purest ingredients, as it always has.
As many of you will have noticed, in recent years it has become common practice for many supplement companies to state the brand of the raw materials used on the label or in the catalogue.
This has generated consumer demand for certain trademarks, which have become brands in their own right.
Nowadays it is easy to notice, in many supplement shops, products from different companies that all carry the same raw material brand on their labels. For example, many creatine products carry the Creapure brand, for branched-chain amino acids (BCAA) there is the Kyowa brand, for protein the Carbery brand, etc.
Let's start from the observation that this is a practice found in this sector, perhaps still due to an underlying mistrust of these products among many consumers, or to the inability of many companies to showcase their product, considering that it is not done in other fields: we don't ask the baker which brand of flour they use, we don't ask the pharmacist the names of the raw materials in the medicine we want to buy, and they are not written on the packaging. It is not customary to declare them, and the baker or the pharmaceutical company often consider them recipe secrets, the result of research and work that make the product unique.
With that said, the initiative in itself would be commendable, since its supposed aim is to inform the customer.
What makes this initiative inadequate, however, is that it oversimplifies the issue, in our view.
When consumers stand in front of a shelf, they can now find dozens of supplements from different companies, all with the same brand. In short, the products look like genuine duplicates, and it becomes difficult to find the differences.
And this is the point, because there can indeed be differences!
Let us explain by talking about our own company.
Volchem makes its products using hundreds of raw materials, chosen for their quality.
A product bearing the Volchem brand is guaranteed by Volchem. Not by Volchem and someone else, even if that someone has a stronger brand.
It is true that many companies state the brand of certain ingredients because "it helps sell", but it is equally true that many are unable, or prefer not, to carry out and therefore pay for all the quality controls that would make them independent in their choice of brand.
This is something we, on the other hand, can do and do, as we have an in-house analysis laboratory.
Not to mention that citing the brand of an ingredient does not rule out the presence of other brands of the same ingredient that are less attractive and perhaps less expensive.
Volchem is fully able to guarantee the highest quality of its ingredients, not only because it is a company authorised for production and therefore regularly inspected by the relevant official bodies, but also because it has a history that documents the excellence of its products in both sport and clinical settings.
This does not mean that we do not use certain raw materials and certain brands, including "famous" ones, but we do the checking ourselves, requesting and verifying the technical data sheets each time. We put our own name on the line and we want to be the mark of guarantee for our customers.
This is our ambition and the philosophy that has driven us all these years, even at the cost of giving up some easy extra profit, strong in our clearly defined identity.
We do not mean to criticise those who work differently from us; we simply want to explain our point of view on this subject.
In conclusion, Volchem will continue to guarantee its products with its own brand only, reserving the right to use the purest ingredients, as it always has.
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